This spot launched over a year again but I’m ALWAYS ecstatic when it airs. I’m talking “stop-what-I’m-doing-grab-the-remote-turn up-the-volume-transport-myself-to-this-magical-house-in-some-remote-spot-of-the-world-reserved-for-superior-human-beings-and-marvel-at-the-beauty-of-Lara Stone-and-Hot Guy-for-30-seconds” ecstatic. This is aspirational branding at its best.
P.S., the music slays me.
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